Principles of Persuasion

Success today is measured by our ability to accomplish goals.

Those goals are met, more often than not, by reasoning, persuading and inspiring others to share a vision and pursue a common purpose.  How successful you are in your professional and personal life depends on your ability to influence others. 

Welcome to the Principles of Persuasion workshop: a workshop that will teach you how to increase your influence and the likelihood of hearing “yes" significantly.
"POP was an excellent mix of theory and practical real-life application. I would recommend it to anyone who wants to get people to say 'Yes'"
- Calvin Foo, Director, Group Agency Distribution, AIA-
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Acquire Specific Skillsets

When we see a persuasive leader, executive or politician at work, we sometimes wonder whether is it just his personal style or personality that he is endowed with that gives him the power to influence?  Fortunately, it is not merely a personality trait but a skillset that can be learnt and applied to increase one’s power of influence significantly. The Principles of Persuasion workshop will help you develop these skills. 
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Scientifically backed

An entire science is devoted to how people are persuaded. Science has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request. Those who wish to create and sustain positive change in others need to understand how the influence process works. Learn how, when, and why people say “yes.”
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Worldwide Recognition

The world renowned influence expert, Dr. Robert Cialdini, published his research in his ground-breaking book, Influence: The Psychology of Persuasion which became a New York Times Bestseller and now has been reprinted in over 30 languages. You can now experience this bestseller in the Principles of Persuasion Workshop. Developed by leading researchers from top universities in the behavioral sciences, it brings together more than 70 years of the best research and the latest findings to help you implement them effectively to your advantage.

Practical, Powerful, Persuasive

The 2-day workshop is designed to capture the essence of persuasion and influence in an exciting and practical manner. The workshop will provide participants with the six fundamental principles of persuasion. We teach you how to apply them in a practical manner for maximum effectiveness to dramatically improve outcomes, produce lasting change and avoid common influence traps. 
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In this very interactive, fast-paced program, participants will learn information that is powerful, science-based, ethical and leverages small, inexpensive changes for big impact and have the opportunity to apply it towards their own current influence challenges.

“These were two days extremely well spent. This workshop is the perfect mix of theory and practice—big ideas and real-world application.”
– Daniel Pink, Author of Drive: The Surprising Truth About What Motivates Us

Erevna Leadership is the exclusive licensee of Influence at Work, the global licensor of Principles of Persuasion.
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Here’s what people are saying about INFLUENCE: The Psychology of Persuasion:


“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” 

–ROGER FISHER, Director, Harvard Negotiation Project, Co-author, Getting to Yes


“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.”

–TOM PETERS, The Tom Peters Group

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“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.” 

–GUY KAWASAKI, CEO, Garage.com 

 

“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of “influence.”

– Richard Thaler, author of Nudge

 

“Cialdini, one of the greatest social thinkers of our time..”

– Adam Grant, author of Give and Take

 

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr Robert Cialdini

Dr Robert Cialdini

Dr Robert Cialdini is a Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.  He received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.  He is also a NY Times Bestselling author and is recognized worldwide as the foremost expert in the areas of compliance, persuasion and negotiation.  

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.